Best Product Launch Plan Templates for Digital Marketers

For digital marketers, a product launch plan serves as a roadmap, promoting structured execution and communication across teams for a new product's introduction to the market. A well-thought-out template in Notion not only simplifies the planning process but also ensures all crucial launch phases are addressed systematically, enhancing teamwork and project oversight. Before diving into creating your own Product Launch Plan template, consider exploring the comprehensive templates listed below to streamline and enrich your planning process.


Perfect for solopreneurs and indie-hackers who have hundreds of ideas but don't know which one to build next.

Automatically assign priority to your ideas by entering scores for factors that contribute to the success of an idea.

The template includes complete instructions and analysis on how your ideas are scored.

A template preview for RateMyIdeas

2Develop & launch an app

The purpose of the template is to show you how to make the most of Notion's timeline view to develop and launch products. You can use this structure to manage any project that has stages, steps or sub-tasks. The stages and steps here are taken from this .

A template preview for Develop & launch an app

3Product Launch Brief

Use this template to plan and execute every part of your launch with your team, in one, centralized page.

A template preview for Product Launch Brief

4Notion’s projects

At Notion, we use this database to track all product and engineering work. For every project, we include a few key pieces of info to help teams like Legal, Sales, and Marketing understand what’s shipping and why. Customized properties allow us to track status, project descriptions, and launch dates side by side.

Inside each project page, we embed a filtered view of the tasks related to that project, as well as Github and Figma link previews. That way, all our work is truly in one place.

This template is part of a larger — read more about how we use it in .

A template preview for Notion’s projects

5Developer Portal Product Plan

This is a template that you can use to build a plan to create and launch your developer portal! 🚢
The template includes the following views:
1 - “User stories”: a table of “user stories” to implement in the developer portal with their sprint, dates, status, impact, and owner
2 - “Workplan”: a timeline which you can use to track and manage the project

A template preview for Developer Portal Product Plan

6Project Launch Plan

Launching a new project requires precise planning, and our Project Launch Plan template is built to assist with just that. This template helps you set the context for your launch by capturing a high-level summary, launch date, goals, and team information, with an added provision to link to other Notion pages about your product.

It features a structured approach to execution, with clickable database tabs to manage launch deliverables. Moreover, it includes a pre-launch checklist and a launch day run of show to ensure nothing slips through the cracks. After the launch, you can use the Post Mortem section to analyze your project's success. This all-in-one template is a handy tool to plan, execute, and review your project launch effectively.

A template preview for Project Launch Plan

7Business plan - Quick start

The template covers various areas of starting a business like vision, team, finances etc.

A template preview for Business plan - Quick start

8AI Launch Checklist (w/ Notion AI)

AI Launch Checklist utilizes Notion AI to help you better brainstorm, understand manage, strategize your products and launch it successfully

A template preview for AI Launch Checklist (w/ Notion AI)

9Producthunt Launch Checklist

Easy overview of the entire launch process from start to finish.

Get the ability to plan better launches and increase revenue

Make your next launch your best launch

A template preview for Producthunt Launch Checklist

10Product launch checklist

Product launches are high-stakes and stressful but you can find order within the chaos by using this launch checklist. Easily tag team members, add due dates and send out reminders to facilitate teamwork and easily to check in on goals.

Ditch static spreadsheets and upgrade to this interactive checklist that builds accountability and creates transparency among your team.

A template preview for Product launch checklist

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